Who We are

Where do you go if you don’t have a contact in the jewelry industry? How do you know who to trust?

Everyone should have an honest and reliable private jeweler who can help turn their inspirations into reality. That’s where we step in.

We are BELORA, your modern private jeweler.

Our Story

At Belora, honesty and transparency have been the cornerstone of our business for generations. As second-generation jewelers, we continue this legacy with a deep-seated belief that bespoke jewelry is a powerful form of self-expression.

Our company was founded on the idea that each piece of jewelry should resonate personally with the wearer, reflecting their unique story and style. With our expertise in diamonds and gemstones, we create meaningful and enduring pieces that are as individual as the people who wear them.

We believe that the future of custom jewelry lies in embracing digital advancements. By combining traditional craftsmanship with cutting-edge technology, we offer a seamless and personalized experience for our clients. At Belora, every piece tells a story, and we are honored to be part of yours, creating timeless jewelry that will be cherished for generations.

Our Mission

Belora means to be beautiful now and signifies embracing beauty in the present moment.

It is a heartfelt homage to cherishing life’s grand and intimate moments alike and a tribute to the loved ones who share these precious times with us. Our bespoke jewelry celebrates who you are now and the person you are becoming, honoring every step of your journey.

Kunal, a multi-generational jeweler and GIA Diamonds Graduate, founded Belora with the goal that everyone should have access to an honest and reliable jeweler. After years in more traditional roles, Kunal returned to his roots, with goals to leverage technology to create a more ethical and transparent jewelry-buying process for his clients. Kunal’s vision with Belora is to make fine custom jewelry within reach for all, while maintaining the highest standards of craftsmanship. Kunal is honored to be part of your special moments and looks forward to designing your next piece.

– Kunal, Belora CEO
Bespoke jewelry embodies life’s greatest moments. And we hope that we’ll be able to play a small part in yours.